Multilingual Websites

English is used by 25.9% of global internet users 

2. Content Translation

There are three approaches to translating your content: machine translation, Human translation, or combined translation.

We can use machine translation to achieve 92% accuracy. It is quick and its cost is negligible.

Professional human translation takes longer and costs more, but it is the most accurate, especially when done by a native.

We use the combined translation by starting off with machine translation to do the heavy work and then get the content reviewed by a professional translation. Reviewing translated content is almost always quicker and less costly.

Translation will include content text, navigation menu, interface strings, media file names, ALT, description & caption. 

Page title, keyword, and metadata will also be translated to target languages to give your website the best chances to rank on search engines.

Benefits of website localisation. 

4. Submission to Search Engines

At this stage, we already have a nice website that reflects your brand and you are satisfied with its content and the translation.

But, even if we publish your site no one will find it. Not even the English version.

So, we will do the following:

1. Review all the basic SEO element of pages and media

2. Review the schema. This is the website structure such as titles for paragraphs so that search engines understand the content.

3. Create an XML sitemap. As the name indicates, this is a map of your website for search engines. It is in a way similar to the content section you find on the first few pages of a book (chap 1, sect1, parag1, parag2 etc)

4. Add the site to Google Search Console and submit the XML map, to Google.com and set geo-targeting

5. If your website has a Chinese (simplified) version we will submit it to Baidu and Sogou search engines (see China search engines). If Russia is your target market we will submit both the English and Russian versions to Yandex Search Engine.